After Blockbuster was phased out by new technology, online companies such as Netflix and Hulu dominated the movie industry. However, two of Hollywood's biggest production companies have introduced a new way to enjoy movies.
Warner Bros. Home Entertainment and Twentieth Century Fox Home Entertainment recently teamed up with SanDisk and Western Digital to create "Project Phenix". This service allows consumers to back up movies onto portable storage devices, such as SD cards and hard drives, and then use them on laptops, tablets, and mobile phones.
The companies behind Phenix intend to make the system simple, easy to use, and stored in a local but portable format.
"[Project Phenix] will provide consumers with a digital solution for movies and TV shows that is as simple to use as DVD and Blu-ray discs," said Bert Hesselink, chief technical officer of Western Digital Branded Products, in a statement. "Digital library content can be easily viewed inside the home on a TV, PC or tablet, or when owners are on the move with a portable library copy, providing mobile viewing even when a reliable Internet connection is not available, such as a plane, car, train or remote location."
With the introduction of new technology, Hollywood has had to innovate the way consumers are able to watch movies. Companies such as Netflix and Hulu have utilized the popularity of the Internet in order to reach consumers, but there are still areas in which they can improve. Project Phenix hopes to simplify the system and make it easy for its users, which is the most important thing most consumers look for when they just want to watch a movie.
No comments:
Post a Comment