Recently, there has been buzz among social media websites and blogs regarding the status of text messaging. With new free social messaging apps, such as Blackberry Messenger and Facebook Mobile Messenger, simple text messaging could be completely eliminated in just three years.
Phone companies lost $13.9 billion last year because consumers chose to use SMS applications instead of traditional text messaging through their mobile phone plans. This makes sense considering the fact that a purchase of about $1 and a data connection is all you need to message all your friends for free. This is more appealing to consumers than paying for a text messaging plan that could be quite expensive, especially if you go over your data limit.
Although things aren't looking promising for big phone companies, traditional text messages are still used by 75 percent of the world's cellphone users. The appeal of simple text messaging is that it is connected to your phone number and it doesn't matter what sort of hardware or network you are using. For example, somebody on BBM can't speak to somebody on Kik, which causes separation among users.
While text messaging is still in the game for now, smart phones and their apps have opened up a whole range of new possibilities when it comes to communicating. Phone companies need to update text messaging as they update their phones. In order to keep their clients satisfied and compete with cheaper apps, the networks have to find innovative ways to make text messaging available to consumers.
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